How Not To Tell Your Brand Story
The other day I was asked to tell my story. But, instead of telling my story, I told some version of what I thought that person wanted...
7 Tips For Telling Powerful Customer Success Stories
You know that tingly, ecstatic feeling? The one you get when a customer starts gushing about how your company has changed their life,...
The Crooked Path From Pain To Purchase: The Customer Journey
When you think about your customer’s purchase behavior, what do you think about? You probably think, maybe even obsessively (who are we...
