Client Success Stories
Turning Company Knowledge Into Qualified Leads
A leading provider of Corporate Social Responsibility (CSR) program management software needed a content strategy for the implementation of a newly purchased CRM package.
Our Solution
We built an integrated content marketing strategy for the client, conducted onsite content marketing training for the marketing team, and created their core piece of content, based on valuable internal company knowledge, for their key customer target.
Results
The client launched their inaugural content marketing program using the ebook and derivative content, successfully driving new, qualified leads to their sales team.
A Successful Launch Paves The Way
A startup client needed a successful launch its beta product, a platform for entrepreneurial communities, to use as a case study for potential partners and investors.
Our Solution
We worked with a lead partner in a key market to launch at a large local conference. We lined up 16 regional partners to support the launch and created all the marketing assets that told the brand story – video, landing page, postcard and program content for conference attendees, booth presence during the event including signage, and content for social media, emails and newsletters. We repurposed the launch materials for the partners to use when marketing the platform to their members.
Results
User acquisition on the platform at launch exceed goal by 211%.
Arming Sales To Convert Customers
A small business client, with a marketing platform for real estate agents, garnered its first international customer but had no materials to help the customer sell its product.
Our Solution
We created a marketing plan for the customer’s sales team and produced all the materials necessary for them to have a successful product launch, including positioning and messaging, a feature/benefit tool, a case study, customer sales presentations, FAQs, a customer user guide, and sales training.
Results
Using the material, the customer’s sales team signed up 100+ customers in the first three months after launch, more than 3X as many customers as they had signed up with the previous product over a four-year period.
