Keep your eye on the ball, er, your customer
Every time I create a piece of content, put together a marketing plan, tweet or post, I remind myself to focus on my customer, solely on...
Why I love the evolution of marketing
When I graduated with a Communication Studies major from UCLA, people either went into film (it was LA, after all) or into advertising. ...
Let’s Not Forget: Customers Are Human
It used to be (and still often is) that, when talking about marketing, everyone talked about B2B and B2C. Companies either marketed to...
