7 Simple Steps for a Solid SEO Strategy
Your company is redoing its website and you’re in charge of the content. Pretty exciting, right? Then your boss tells you you’re...
Why We Need Human To Human Connection More Than Ever
When I read about the shootings in Paris on Friday, my heart broke and I wept. After spending my junior year in college studying in...
5 Questions To Build Your Customer Persona
Every time you create a piece of content, put together a marketing plan, tweet or post, you remind yourself to focus on your customer, to...
Keep your eye on the ball, er, your customer
Every time I create a piece of content, put together a marketing plan, tweet or post, I remind myself to focus on my customer, solely on...
Why I love the evolution of marketing
When I graduated with a Communication Studies major from UCLA, people either went into film (it was LA, after all) or into advertising. ...
Let’s Not Forget: Customers Are Human
It used to be (and still often is) that, when talking about marketing, everyone talked about B2B and B2C. Companies either marketed to...
