Listening Is Hard To Do
The world has become a very noisy place. Just last year, every minute, 204M email messages were sent, 2.5M pieces of content were shared...
How Not To Tell Your Brand Story
The other day I was asked to tell my story. But, instead of telling my story, I told some version of what I thought that person wanted...
7 Tips For Telling Powerful Customer Success Stories
You know that tingly, ecstatic feeling? The one you get when a customer starts gushing about how your company has changed their life,...
3 Reasons Companies Don't Own Their Brand
Your company doesn’t own its brand. Seems counterintuitive, right? Of course, your company owns its brand. After all, haven’t you have...
3 Things Your Content Must Do
Once you have mapped your customer’s journey, remembering that each customer’s actual journey will be slightly different, you can turn...
The Crooked Path From Pain To Purchase: The Customer Journey
When you think about your customer’s purchase behavior, what do you think about? You probably think, maybe even obsessively (who are we...
5 Questions To Build Your Customer Persona
Every time you create a piece of content, put together a marketing plan, tweet or post, you remind yourself to focus on your customer, to...
Keep your eye on the ball, er, your customer
Every time I create a piece of content, put together a marketing plan, tweet or post, I remind myself to focus on my customer, solely on...
Why I love the evolution of marketing
When I graduated with a Communication Studies major from UCLA, people either went into film (it was LA, after all) or into advertising. ...
Let’s Not Forget: Customers Are Human
It used to be (and still often is) that, when talking about marketing, everyone talked about B2B and B2C. Companies either marketed to...
